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Katie Sorce

Professional Writing Portfolio 

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Overit Blog 
  • Happy Pride 2023! 13 Accounts to Follow this Pride Month
  • The Robots are Coming? AI in the Marketing Industry
  • Coming Back Better: Event Planning Lessons From COVID​
  • Grow Your Business: Growth Marketing and Why You Need It
  • How to Develop a Versatile Brand
  • Traditional Media Planning in a Digital World
  • Own, Don’t Rent: A Digital Media Wake Up Call​
  • Social Media for Business 2021 Trends: How to leverage organic and paid the right way
  • Is WordPress trying to become a Podcast Producer?
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Smith & Jones Blog (2020-2023) 
  • 2023 Healthcare Marketing Trend: Leveraging Growth Marketing – Recap
  • A Quick Guide to our 2023 Healthcare Marketing Trends
  • 7 Healthcare Marketing Conferences to Attend in 2023
  • The Future of Consumer Reviews for Healthcare Organizations – Recap​​
  • Healthcare Recruitment & Retention in the Mass Resignation Age – Recap
  • What’s Your Story?: Storytelling for Healthcare Brands​
  • A Quick Guide to Healthcare Marketing Analytics and Measuring Return on Marketing Spend in 2021
  • Healthcare content strategies during COVID 
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NESHCo Blog 
Healthcare Marketing Blog Submissions 
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  • Overcoming Limitations: Healthcare Recruitment & Retention Trends
  • Healthcare Innovation & Technology: AI Trends for 2023
  • Healthcare Marketing Trends for 2023
  • Three Tips for Growing Elective Procedure Volume
  • The best pandemic-era healthcare marketing strategies
  • ​Internal and External Collaboration for Healthcare Marketers
  • Healthcare Recruiting During A Worker Shortage​
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American Marketing Association  
​Healthcare Marketing Submissions
  • 5 Best Healthcare Marketing Ads of 2019 
  • Social Media Planning for Healthcare Marketers
  • Rethinking Healthcare Marketing for Millennials
  • ​Snapchat vs Instagram for Healthcare Marketing 
  • ​The State of Telehealth 2019 
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Smith & Jones Blog 
Healthcare Marketing Blog (2018-2019)
  • Trend: The Importance of addressing Internal Alignment Issues 
  • Top 4 Digital Marketing Mistakes to Avoid in 2020
  • ​Building Brand with a Pricing Communications Plan  
  • How Healthcare Brands can Stand out on Social Media (UpCity Blog) 
  • 7 Must-Reads for Healthcare Marketers (Medium) 
  • ​7 Ways to Improve your Waiting Room (Medium)
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Smith & Jones - Client Case Studies 
  • Arnot Health Brand Campaign 
  • Ellis Medicine Primary Care Campaign 
  • Prevea Health - Multi-Specialty Marketing
  • Frederick Health Brand Campaign  
  • White Plains Hospital Colorectal Marketing
  • ​Arnot Health Cardiac Surgery Marketing 
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Smith & Jones - Press Releases 
  • Arnot Health Rebrand Announcement 
  • "​Ragan Awards Recognizes Smith & Jones for Patient-Focused Content" 
  • "Smith & Jones Wins Gold in CardioVascular Advertising Awards" 
  • ​Healthcare Marketing Trends 2018 Announcement 
  • EBook Announcement 
Click here to see more of my writing from Smith & Jones
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  • Home
  • Video Portfolio
  • Written Portfolio
    • Undergrad
    • Grad School
    • Professional Writing
  • Events & Social Media
  • Recommendations
  • Resume / About